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Advertising

Advertising Readiness Checklist

Ensure your tracking, landing pages, and follow-up systems are prepared before you spend on ads.

Checklist

7 min read

What you'll learn:

Google Tag Manager is installed.
Conversion actions are defined and firing correctly.
Call tracking numbers are implemented on landing pages.
CRM is configured to capture UTM parameters.
Page content exactly matches the ad copy promise.
Fast load speed (under 2.5 seconds).
Clear, single-focus Call to Action.
No distracting external links or complex navigation.
Automated email/SMS responders are active.
Sales team is trained on lead routing protocols.
Missed call text-back is enabled.
Retargeting audiences are built and populating.

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