Back to Resources
Local Business Marketing
Google Business Profile Optimization Checklist
Step-by-step instructions to improve local search visibility and capture more direct inquiries.
Checklist
8 min read
What you'll learn:
- Business name matches real-world signage exactly.
- Address is precise and verified.
- Phone number is local and tracked.
- Business hours are accurate, including holidays.
- Primary category accurately reflects the core business.
- Secondary categories are relevant.
- Attributes (e.g., 'Women-led', 'Wheelchair accessible') are updated.
- High-quality exterior and interior photos uploaded.
- Team photos and action shots included.
- Logo and Cover Photo are high resolution.
- Products/Services section is fully populated with descriptions and prices.
- Consistent strategy to request reviews from satisfied customers.
- All reviews (positive and negative) are responded to promptly.
- Google Posts are used regularly for updates and offers.
Get This Resource
Enter your details below to download the checklist.