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Hospitality Growth
Hospitality Growth Operations Guide
How to connect direct bookings, pre-arrival communication, and guest reactivation into one system.
Guide
18 min read
What you'll learn:
- Ensure the booking engine is mobile-friendly and frictionless.
- Offer clear incentives for booking direct vs. OTAs (e.g., free breakfast, late checkout).
- Implement cart abandonment email sequences.
- Automated confirmation email with clear details.
- Pre-arrival SMS with check-in instructions and upsell offers (room upgrades, dining).
- Digital guidebook or local recommendations.
- Mid-stay SMS check-in: 'Is everything to your satisfaction?'
- Easy digital channel for requests (extra towels, room service).
- Automated review request sent 24 hours after checkout.
- Segment guests into a CRM based on stay preferences.
- Send targeted seasonal offers to encourage repeat visits.
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